ITP Rebranding

ITP Rebranding

Despite being a school of all things design, the current ITP logo leaves something to be desired.

Whomp whomp

Whomp whomp

So this week for visual design we were all challenged to redesign this lackluster logo. I took advantage of this assignment to improve my Illustrator skills, which I’m starting to feel more comfortable with after a few trying weeks. I wanted to do something old, with something new. I also wanted it to be clean and simple as much good designs usually are. I also wanted to showcase that, most importantly,  this is a school of ideas. I think I was also spending way to much time with my Arduino and wires when I designed this. Here is my final result:

Ta-da!

Ta-da!